CASE STUDY
How we achieved over 250% ROI per month with stellar SEO
Location: New York, USA
The Client
A US-based IT and telecommunications company approached us to see how we could help them with their SEO.
Founded in 1996 and with head offices in NYC, MetTel is well-established nationally within an extremely competitive industry.
Communication was critical, and MetTel wanted to work with an agency that would not only deliver results, but keep them in the loop at all times. We did this by creating a unique dashboard bespoke to their needs. That way, they could view their metrics anytime they wanted.
Read on to find out how we got MetTel to the top spot in the search results, with a lot of skill and a dash of ‘Purplebox’ thinking!
The Objective
MetTel had been spending a lot of money on pay-per-click advertising and found its budget slowly spinning out of control. As a result, it wanted to go back to basics with a solid search engine optimisation (SEO) strategy.
MetTel wanted to see if we could help them to beat their rivals in the rankings and drive organic traffic to their website.
Our team love a challenge, especially in a competitive industry with specific technical knowledge, like this client.
In true Purplebox fashion, we got our SEO experts together, determined a plan of action, and worked non-stop to help our brand new clients see the results they deserved…
The Approach
After speaking to MetTel and understanding the goals they wanted to achieve, we recommended a six-month SEO strategy. As SEO can take time to implement, we agreed this was the right timeframe to see optimal results.
Our team of SEO specialists advised a two-pronged approach; a content strategy to boost the website’s existing pages, and a general strategy to improve technical and off-site SEO.
- An outreach strategy to build credible backlinks on high-quality websites, building trust in the search engines
- A technical SEO review to improve page speed and website usability
- A thorough review of industry trends and the latest IT/telecommunications news to ensure our client was seen as a thought leader within their niche
- Detailed keyword research, mapping keyword clusters to relevant pages
- Each page was individually reviewed and optimised to target high-value keywords that matched customer intent
- A gap analysis to generate new content ideas
- Comprehensive and ongoing competitor analysis to identify opportunities to beat rivals in the search engine rankings
Communication was essential on a project like this, especially with the time difference between the US and Europe. We created an easy-to-understand dashboard so they could view their metrics anytime they wanted and also held weekly video meetings to ensure everything was on track.
We also carried out monthly reporting and milestone meetings every three months to see if the strategy was working and if any tweaks were needed.
The Results
Here are some of the key wins:
A PPC savings value of over 250% per month
Our client was spending a lot of their marketing budget on PPC and wanted to implement an SEO strategy to not only save money but generate long-term results.
PPC is a great way to get traffic to your website, especially if you are looking for short-term success. The issue our client had was that their PPC campaigns had not been well-optimised, and they weren’t getting the right return on investment. After an in-house review, our client decided they would prefer to focus on SEO.
(And of course, if you would like to work with an agency that can provide outstanding PPC results, give us a call!)
With our SEO strategy in place, our client found they saved a staggering over 250% of their initial budget on their ongoing PPC campaigns.
Monthly organic website sessions increased by 40% in six months
The focus on SEO meant more visits to the client’s site, with a 40% increase in traffic identified as coming from the search engines. Not only this, but the on-site optimisation meant users could find what they needed more quickly, decreasing bounce rate, and increasing the average time spent on the site. Win-win!
17 new keywords in #1 position in search engines
The number one result in Google has an average click-through rate of 39.6%. This means if you can get your site in pole position, you’re more likely to see that all-important website traffic.
We identified exciting new keywords for our client, and by the end of the six months, 17 were in the top position, with 29 ranking on the first page of the search engine results.
Trusted Brands
What Our Client Says
The Purplebox Marketing team has been working together with us and our clients, Axicom and MetTel, on a significant SEO strategy and implementation project. The team has provided excellent support, guidance, and implementation, leading to some very impressive and positive results.
