Smart marketing

Smart marketing: it’s a numbers game in a digital world

The world around us is constantly changing and even more so in the area of customer engagement.  Developments in technology, business models, predictive analytics and marketing ROIs mean that we need to be more scientific in our marketing approach. This is what we mean by “smart marketing”. With 70% of customer engagement online, the sales process needs marketing even more …

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Digital Marketing Campaigns: six steps to success

Running successful digital marketing campaigns is all about taking everything one careful step at a time. Too often, businesses try to skip one or more of these steps in a bid to get faster results. Unfortunately, faster results do not necessarily equate to good results. The reality is that it takes on average around 4 – 4.5 months to run …

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